Saturday, January 15, 2011
Ladies and gentlemen E-Type's new single "Back 2 Life" is here!
Last year two old friends Max Martin and Martin "E-Type" Eriksson decided that it's time for eurodance-machine E-Type to come back, from the very beginning of E-Type's career they've made so many breakthroughs together and it was turn of another one!
Previous E-Type's album wasn't as grand in export as some old ones and it was a sign that team needs to change some formulas to bring E-Type back to the world for real and Max Martin who delivered some latest stunning dance anthems like "DJ Got Us Fallin' In Love", "Hold It Against Me", "Time Machine", "Dynamite" knew what they need so policy of E-Type's comeback was to get rid of rap, church choruses and to lower bpm. In company with Shellback and Savan Kotecha new single was finished, packed and will be officialy delivered on Monday but as it's already has leaked we give you first listen immediately!
As it was promised "Back 2 Life" is quite far from classic E-Type's sound, it's not blasting straight to your ears with all power of E-Type's female vocalists but brings all joy and energy of modernized eurodance more delicate way. It's like a mix of Taio Cruz, Ke$ha and latest dance singles of Britney and Rihanna. Probably it's not what you expected but please don't judge fast, Max Martin knows what he does and maybe this is a sound that will put E-Type on a top of world dance-music again.
Here you can listen to the song and remix from one of the biggest Swedish DJs - Ali Payami.
And also take a look at this Spring tour dates on E-Type's site and video from photoshooting he did with Bingo Rimér.
(E-type, Shellback, Savan Kotecha)
Published by Maratone (BMI) (adm. by Kobalt Music Publishing),
Produced by Max Martin and Shellback for Maratone Productions
Recorded at Maratone Studios, Stockholm, Sweden by Max Martin & Shellback
All instruments/programming by Shellback and Max Martin
Mixed by Serban Ghenea at MixStar Studios, Virginia Beach, VA
Engineered for Mix by John Hanes
Assistant Engineered for Mix by Tim Roberts