Friday, December 23, 2011

Mimi Oh - Säkerhetsnål

Melodifestivalen artists start promoting their new stuff before the contest and one of schlager-debutants Mimi Oh presents piece of her new single "Säkerhetsnål" to be out on January 11th written by Anton Hård Af Segerstad, Niclas Lundin (who stand behind MF-entry "Det går för långsamt") and Linda Sundblad (who has written this year's entry for Hanna Lindblad).
Song feels like electropop-mix of Veronica Maggios-smelling verses (getting quite trendy in Sweden this year) and choruses getting big but it's nothing like what you could expect from Le Kid's Anton or Linda, nothing like previously 80s inspired Mimi Oh's stuff and not directly schlageristic but quite original and stylish track. We also really like new Mimi Oh's images explored through photoshooting and on a single cover.

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