Friday, January 13, 2012
New season of Melodifestivalen has turned mostly about well-recognizable faces of Swedish pop giving just a small quota to fresh artists and among them we've got Mimi Oh supported by Anton Hård Af Segerstad and Niclas Lundin who constantly keep working on new music for Mimi.
Great to see Mimi is one of those participants who tries to deliver some schlager pre-excitement with a sneak peek of her new music. Single "Säkerhetsnål" was released on iTunes this week and video is premiered today on SVT site. Full track has become a nice bridge between latest electropop-direction of Linda Sundblad (who has co-written this track) and Mimi's love to 80s synth-sound with very catchy and light choruses. Video is very colourful but not as Lili & Susie-feeling as "Kom Hit Och Dansa", girl goes modern but doesn't close the door for glorious 80s music past.